Software buyers read G2 and Capterra before they book a demo, and candidates read Glassdoor before they apply. A tech company has two reputations to manage, one with customers and one with future hires.
Where Technology Reputations Are Won or Lost
Customer reputation sits on G2, Capterra, Reddit and review sites. Employer reputation sits on Glassdoor, AmbitionBox and Indeed. A strong product can still lose deals to a poor employer image, or lose hires to a poor customer one.
Common Problems
- Negative customer reviews on G2 or Capterra
- Hostile or one-sided Glassdoor and AmbitionBox reviews
- Reddit threads about outages or pricing
- Fake reviews from competitors
- AI assistants repeating old criticism
What Makes Tech Different
Technical communities dislike heavy-handed responses, and a defensive reply can turn one complaint into a thread. Careful, factual replies and a steady flow of genuine reviews from happy customers work better. For employer reviews, what matters most is honest feedback from current staff.
How We Help
We start with a free, confidential audit of what people see when they search for you or your business, on Google, on the platforms listed above and, increasingly, in AI assistants such as ChatGPT. From there we tell you what is realistic and what is not. Our work usually combines reputation monitoring, a steady stream of genuine reviews from real customers, accurate and credible material under your own name, and search suppression where an unfair result cannot be addressed directly.
What We Can’t Do
We cannot guarantee that a particular review, article or listing will come down, because that decision belongs to the platform, the publisher or a court. We never write or buy fake reviews, and we will not recommend anything that breaks a platform’s rules or the rules of your profession.
Frequently Asked Questions
Can I reply to Glassdoor or G2 reviews?
Yes. A calm, factual reply is usually the best approach, and it shows prospective customers and candidates that you listen.
Do AI assistants repeat old criticism?
They can, because they summarise what is already online. See our AI search reputation service.
Do you guarantee results?
No. Platforms decide what stays up, so nobody can guarantee an outcome.
Related: reputation management by industry, review removal, pricing.